Under The Influence – On PR Samples

God almighty, this post is a lot. I was supposed to write ONE blog post on this topic, but it turned into two, so the next one is coming after I post my highlights. The influencer biz is confusing, largely unregulated, and massive. And yeah, I’m using the term influencer even though I hate it. It’s what we have, even though it’s garbage. Please send your suggestions for a replacement...