Tendency ; Pastel Proclivities

Pastels are a tricky colour family. At once juvenile and matronly, reminiscent of childhood toys and grandma’s chintzy home decor. It’s candy and ice cream, Marie Antoinette, porcelain figurines and colour-matched 1950s dream kitchens all at the same time. You must admit that pastels are having a moment in contemporary culture – in fashion a mix of grandma-chic and girly nostalgia draws the appreciation of stylish young women. Brands like...

Tendency ; Ray of Sunshine

*This post contains affiliate links* Yellow is happening whether you like it or not. It is the colour of so many good things – sunflowers, cute baby chicks, mustard (yum), egg yolks (yum!!), french fries (can you tell I’m hungry?) Beyoncé wore a mustard dress in the Hold Up video for Lemonade. Yellow eyeshadow has made appearances in several hyped-up palettes in the past year from brands like Natasha Denona, Anastasia...