Tendency ; Sea Witch

This post contains affiliate links, marked with an asterisk. Header image by Solve Sundsbo. Trend analysis is one of my favourite pastimes, but sometimes I want to invent my own trend. I’m more or less desperate to launch Sea Witch into the 2018 mainstream. I’m seeing some sea witch vibes appear – not sure if it’s really happening or if I’m just seeing what I want to see – but...

Weekend, #3 – belated!

Swedish MUA Linda Hallberg announces her own brand of multi-use cosmetics. I think multi-use products are a great concept – original and contemporary. I’m excited to try it! Herbivore Botanicals has been picked up by mainstream retailers. I’m not a big fan of ‘natural’ cosmetics, but I do love the sophisticated packaging. Korean beauty brand Tony Moly has launched a collab with Pokémon, featuring hand cream, sheet masks, cushion blushes...