Tendency ; Branching Out

So here’s a trend that’s kind of getting on my nerves. Usually, I like to write about things that I find interesting or beautiful, and this development sure is interesting but god, it’s bothering me. Branching out. As in, beauty brands who specialize in one thing expanding to new products… sometimes it makes sense, and sometimes it’s eye roll-inducing. BeautyBlender Foundation Let’s just start with the most recent and possibly...

HIGHLIGHTS #4 2017

It was hard to put this post off, because I feel like a lot of exciting things happened right after posting the last one. But I was patient. MAC is now launching at US beauty midmarket store chain ULTA. It feels a little shocking? I wasn’t expecting that at all. Perhaps this is a wakeup call. Teen Vogue is often a voice of reason, I like this article about being...