The Beauty Critic

Tag: palette

Highlights #20

It’s September. Turn on that Earth Wind & Fire track. Put on some boots. Enjoy these beauty highlights. Paging Elizabeth Bathory – blood may be the key to eternal youth and beauty after all. (I just had a flash of a deeply dystopian future in which the young and impoverished sell ...

Tendency ; Zodiac Age

This is somewhat related to a post I wrote last fall, about the neo-occult or new age kind of vibes present in beauty and wellness right now – but this time, it’s more focused on astrology. It has escaped no-one that astrology is a huge trend – all of a sudden, terms like ...

Tendency ; Branching Out

So here’s a trend that’s kind of getting on my nerves. Usually, I like to write about things that I find interesting or beautiful, and this development sure is interesting but god, it’s bothering me. Branching out. As in, beauty brands who specialize in one thing expanding to new ...

Tendency ; Pastel Proclivities

Pastels are a tricky colour family. At once juvenile and matronly, reminiscent of childhood toys and grandma’s chintzy home decor. It’s candy and ice cream, Marie Antoinette, porcelain figurines and colour-matched 1950s dream kitchens all at the same time. You must admit that pastels are having a ...

Makeup for girl-women.

Ok y’all, it’s that time again. I’m getting on the soapbox, yelling indignantly et cetera. But can we talk about how so much of beauty has this unpleasantly infantilizing tone? Looking at a lot of beauty ads, there are strange references to girlhood and childishness. The unicorn ...

Brand Overview: Apoliva Makeup

[DISCLAIMER: All products in this review were received as press samples] At Daisy Beauty Expo, Swedish Pharmacy Apoteket presented their new colour cosmetic line. I really liked their presentation, so I was excited to try out the products. Since I’m trying several products at the same time ...