Destroying Something Beautiful : Lipstick Smashes, Social Media and Conspicuous Consumption

Recently, I asked my instagram followers why videos or photos of destroyed makeup – like the videos where I smoosh lipstick with a palette knife – are so controversial. These images generally cause strong reactions – some people love it, and some people take it very personally. Editor Emily Dougherty, known for blending lipstick colours on instagram by chopping up bullets, even has a disclaimer that all lipstick mixes are...