Tendency ; Sea Witch

This post contains affiliate links, marked with an asterisk. Header image by Solve Sundsbo. Trend analysis is one of my favourite pastimes, but sometimes I want to invent my own trend. I’m more or less desperate to launch Sea Witch into the 2018 mainstream. I’m seeing some sea witch vibes appear – not sure if it’s really happening or if I’m just seeing what I want to see – but...

Hall of fame: My favourite products of 2016

This post is a little overdue, but I had to take some time to consider what I actually wanted to put on this list! Here are my favourite products of the year. Favourite fragrance: Frederic Malle ‘Monsieur’ EDP I love perfume, especially scents that are more or less marketed toward men. Frederic Malle Monsieur is my favourite of this year – it’s leathery, a little smoky, warm and absolutely beautiful....

Review: My Beauty Diary sheet masks

Sheet masks are one of those beauty trends that is blessedly accessible. Nowadays, in the west, you can easily find them at any price point, from $1.50 to $20 and beyond… I haven’t tried a whole bunch myself yet, being picky about both ingredients and price. The average sheet mask contains 23g of essence, which is a generous amount for a single application since a serum bottle is usually 30ml....