HIGHLIGHTS #12

Hi again! This Highlights post is a little overdue, I’ve been in a general slump the past few months and november was tough. I don’t hide that I have certain mental health problems, but I also have a bunch of chronic physical problems too which sometimes intensify and kind of knock me out. I’m starting to feel a little better, and I’m excited for the coming year which I think...

Makeup for girl-women.

Ok y’all, it’s that time again. I’m getting on the soapbox, yelling indignantly et cetera. But can we talk about how so much of beauty has this unpleasantly infantilizing tone? Looking at a lot of beauty ads, there are strange references to girlhood and childishness. The unicorn trend is, I’d say, the most obvious illustration of this – unicorns may just be the ultimate symbol of female virginity, innocence, purity...

The beautiful world of empowertising

When’s the last time you heard the term “empowering” in a context that wasn’t completely ridiculous? Empowerment has gone from being a feminist concern to an advertising buzzword used to sell anything and everything to women. I’ve seen sexy lingerie, menstrual products, snacks and pussy highlighter all being sold as “empowering”. Clearly, this word means nothing of value anymore – it’s window dressing for a “woke” female consumer. You can...