Tendency ; Ray of Sunshine

*This post contains affiliate links* Yellow is happening whether you like it or not. It is the colour of so many good things – sunflowers, cute baby chicks, mustard (yum), egg yolks (yum!!), french fries (can you tell I’m hungry?) Beyoncé wore a mustard dress in the Hold Up video for Lemonade. Yellow eyeshadow has made appearances in several hyped-up palettes in the past year from brands like Natasha Denona, Anastasia...

Brands Gone Wild – When Beauty Brands Misbehave, How Do We Respond?

*header image – Truth Coming Out of Her Well to Shame Mankind by Jean-Léon Gérôme. There’s no shortage of drama in the beauty community. This we know to be true. However, most of the mess that garners attention is beef between vloggers or instagram models leaving their sponsorships undisclosed. What I see a lot of personally, though, is misbehaviour on the other end – the corporate end. Beauty brands stick...

Daisy Beauty Expo 2018 – Trends, Tendencies & Impressions

Warning: This is a long, long, LONG post with bad photos. (if you want good photos, read Molkan’s post) Enjoy. For the second time, I’ve had the pleasure of attending Daisy Beauty Expo, which has kind of become the beauty event of the year (though the upcoming Awards Gala is a definite contender). The expo is a two-day beauty bonanza featuring a day of presentations from brands and experts followed...

HIGHLIGHTS #13

Right after I posted the last issue of highlights, a bunch of interesting articles popped up, as if on command. It took some restraint to wait this long, but here she is – the January Highlights of 2018! There’s something deeply charming about these photos from a Japanese beauty school for men in the 1960’s. Jia Tolentino hits the mark as always with this piece on the self-care trend. I...

The hot & not list for a new year

As with most things I write, this post should be taken with a grain of salt. As 2017 is finally ending, I’d like to take a moment to list the things I’m ready to receive in my life (universe, please deliver!) and the things I never want to see again ever. Obviously, if you disagree with any of these, you won’t be shunned from the community or sent to the...

My Favourite Products From a Weird Year

**This post contains affiliate links** 2017 is nearing its end. Something about this time of year feels so relaxing somehow – perhaps it’s the holiday food that just makes me drowsy – but there’s something comforting about saying goodbye to the past year and turning over a new leaf. Okay, I’ll stop being corny – seriously, what the flip was 2017 even about. So much disaster. In so many ways....

HIGHLIGHTS #12

Hi again! This Highlights post is a little overdue, I’ve been in a general slump the past few months and november was tough. I don’t hide that I have certain mental health problems, but I also have a bunch of chronic physical problems too which sometimes intensify and kind of knock me out. I’m starting to feel a little better, and I’m excited for the coming year which I think...

Review: Armani Lip Magnet

[Disclaimer: This post contains press samples and affiliate links] I’m not the biggest fan of liquid lipsticks. I often find them too uncomfortable and a lot of them seem to have a strangely chalky colour, even dark shades. So when I received the Armani Lip Magnet last fall to review for Daisy Beauty Awards I was initially sceptical. Not only was it a liquid lipstick, but the colour looked a...

Brands I’m dying to see in Sweden

I like to fantasize about being a buyer. While I have no clue about the intricacies of the profession, I like the idea of choosing special things for a living. Chic, cute, fabulous stuff that you can’t get just anywhere – I obsess over this on sleepless nights and literally keep a list of brands I need to see stocked in Stockholm stores. This all sounds pathological now that I’ve...

Multi Use: Bright Brows with Colour Mascara

I’m an avid user of colour mascara, and if I find a particularly unusual shade I like to pick it up. While these mascaras make a statement on the lashes, I also rather like to brush it through my eyebrows for a statement look. The lime green pictured above makes a particularly striking effect! A formula that is thicker works best, as a thinner mascara will make them crunchy and...