Tendency ; Zodiac Age

This is somewhat related to a post I wrote last fall, about the neo-occult or new age kind of vibes present in beauty and wellness right now – but this time, it’s more focused on astrology. It has escaped no-one that astrology is a huge trend – all of a sudden, terms like “ascendant” and “retrograde” have found their way into our everyday lives. It’s Leo season, and multiple planets...

Tendency ; Ancient Remedies

You may know I’m a bit of a geek about beauty history, so when brands create products inspired by the ancient world or 19th-century glamour, I’m thrilled to bits. There’s been a bit of an upswing for these types of products recently, but I’ll include some classics as well. Queen of Hungary’s Water You may recognize this from the ultra-luxury Queen of Hungary face mist by Omorovicza, but this concotion...

Tendency ; Ray of Sunshine

*This post contains affiliate links* Yellow is happening whether you like it or not. It is the colour of so many good things – sunflowers, cute baby chicks, mustard (yum), egg yolks (yum!!), french fries (can you tell I’m hungry?) Beyoncé wore a mustard dress in the Hold Up video for Lemonade. Yellow eyeshadow has made appearances in several hyped-up palettes in the past year from brands like Natasha Denona, Anastasia...

Brands I’m dying to see in Sweden

I like to fantasize about being a buyer. While I have no clue about the intricacies of the profession, I like the idea of choosing special things for a living. Chic, cute, fabulous stuff that you can’t get just anywhere – I obsess over this on sleepless nights and literally keep a list of brands I need to see stocked in Stockholm stores. This all sounds pathological now that I’ve...