Look: Red & Lilac

When you get too anxious to function, the best way to calm down is to distract yourself with a simple task that takes concentration, but not too much, and puts you in contact with your physical self. For me, that’s a beauty routine, like skincare or makeup. I’ve talked about it before and I’ll be talking about it again probably. One particularly bad evening led me to try a colour...

Brand Overview: Apoliva Makeup

[DISCLAIMER: All products in this review were received as press samples] At Daisy Beauty Expo, Swedish Pharmacy Apoteket presented their new colour cosmetic line. I really liked their presentation, so I was excited to try out the products. Since I’m trying several products at the same time I’ll do an overview format rather than individual reviews, so we don’t end up with so many separate, lengthy review posts. All products...

Trends of 2016 – My favourite beauty trends of the year

The year is finally coming to an end – it’s been a big year in beauty with many strange trends emerging (or, well, things that are called trends even though it’s only one or two people doing it) so I thought I’d round up the trends I loved, the trends I hated, and the trends I’d like to see realized in 2017. Here’s my first list: Trends that should stay....

In Defense of Skin

The term “full coverage” is one that, in my opinion, should refer to concealer and little else. But the fact is, the trend in recent years among beauty vloggers and, as a result, their millions of viewers is to chase the ideal full-coverage foundation. Now, I am the first person to scoff at the idea of “natural” beauty, but something feels sinister about the whole idea of covering up your...