Under The Influence – Social Media and Consumerism

Back to influencer business. I had the suggestion to use “Content Creator” instead of “Influencer” and I do see that term a lot, but I don’t really like that either! It’s so vague, I mean, what is “content”? It doesn’t really describe anything in particular. So I dislike that too, even if it does lack the creepy marketing-department overtones of “Influencer”. Well. Brand Misbehaviour This is an increasingly common occurence...