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Back to influencer business. I had the suggestion to use “Content Creator” instead of “Influencer” and I do see that term a lot, but I don’t really like that either! It’s so vague, I mean, what is “content”? It doesn’t really describe anything in particular. So I dislike that too, even if it does lack the creepy marketing-department overtones of “Influencer”. Well. Brand Misbehaviour This is an increasingly common occurence...
Being the age of the social media scandal, beauty brands have been severely scathed by all sorts of mishaps – from insulting customers directly, to racist ad campaigns, to spreading dubious political messages, many a brand has been blacklisted by the wider community of beauty consumers. Similarly, boycott movements like Cruelty Free and BDS (on which Naomi Klein has written extensively) are popular – many bloggers choose to display their alignment...
I recently asked my instagram followers about what they thought of hauls (side note : I realize I have a tendency to ask other people’s opinions before expressing my own. I don’t know if this makes me wishy-washy or if it means I don’t want to try to sway anyone else before they answer. I’m bringing this up with my therapist.) and noticed a rather interesting divide – a lot...