Under The Influence – Social Media and Consumerism

Back to influencer business. I had the suggestion to use “Content Creator” instead of “Influencer” and I do see that term a lot, but I don’t really like that either! It’s so vague, I mean, what is “content”? It doesn’t really describe anything in particular. So I dislike that too, even if it does lack the creepy marketing-department overtones of “Influencer”. Well. Brand Misbehaviour This is an increasingly common occurence...

When Should We Boycott? Beauty Brands, Politics & Ethics

Being the age of the social media scandal, beauty brands have been severely scathed by all sorts of mishaps – from insulting customers directly, to racist ad campaigns, to spreading dubious political messages, many a brand has been blacklisted by the wider community of beauty consumers. Similarly, boycott movements like Cruelty Free and BDS (on which Naomi Klein has written extensively) are popular – many bloggers choose to display their alignment...

The Haul: A Guilty Pleasure

I recently asked my instagram followers about what they thought of hauls (side note : I realize I have a tendency to ask other people’s opinions before expressing my own. I don’t know if this makes me wishy-washy or if it means I don’t want to try to sway anyone else before they answer. I’m bringing this up with my therapist.) and noticed a rather interesting divide – a lot...