Tendency ; Pastel Proclivities

Pastels are a tricky colour family. At once juvenile and matronly, reminiscent of childhood toys and grandma’s chintzy home decor. It’s candy and ice cream, Marie Antoinette, porcelain figurines and colour-matched 1950s dream kitchens all at the same time. You must admit that pastels are having a moment in contemporary culture – in fashion a mix of grandma-chic and girly nostalgia draws the appreciation of stylish young women. Brands like...