Under The Influence – Social Media and Consumerism

Back to influencer business. I had the suggestion to use “Content Creator” instead of “Influencer” and I do see that term a lot, but I don’t really like that either! It’s so vague, I mean, what is “content”? It doesn’t really describe anything in particular. So I dislike that too, even if it does lack the creepy marketing-department overtones of “Influencer”. Well. Brand Misbehaviour This is an increasingly common occurence...

When Should We Boycott? Beauty Brands, Politics & Ethics

Being the age of the social media scandal, beauty brands have been severely scathed by all sorts of mishaps – from insulting customers directly, to racist ad campaigns, to spreading dubious political messages, many a brand has been blacklisted by the wider community of beauty consumers. Similarly, boycott movements like Cruelty Free and BDS (on which Naomi Klein has written extensively) are popular – many bloggers choose to display their alignment...

Why Beauty?

In light of recent discussions about beauty, skincare, and its popularity, I thought it might be interesting to examine why it is that the beauty trend is so strong. For me, beauty was never an issue for me until I was around 18, and started wearing makeup and taking an interest in skincare. Sometimes I wish I’d gotten into skincare sooner so I’d have been able to combat my skin...