The beautiful world of empowertising

When’s the last time you heard the term “empowering” in a context that wasn’t completely ridiculous? Empowerment has gone from being a feminist concern to an advertising buzzword used to sell anything and everything to women. I’ve seen sexy lingerie, menstrual products, snacks and pussy highlighter all being sold as “empowering”. Clearly, this word means nothing of value anymore – it’s window dressing for a “woke” female consumer. You can...

HIGHLIGHTS #9

NARS is launching a beautiful Man Ray-themed holiday collection this year – those eye palettes are so up my alley! I really enjoy the way NARS features photographers in their limited collections. Accompanied by gorgeous photographs, this article on the centuries-old art of perfume distillation in Kannauj, India is beautiful and evocative. Miles away from my own budget, ultra-luxury skincare brand La Mer is shrouded in myth and legend –...