Under The Influence – Social Media and Consumerism

Back to influencer business. I had the suggestion to use “Content Creator” instead of “Influencer” and I do see that term a lot, but I don’t really like that either! It’s so vague, I mean, what is “content”? It doesn’t really describe anything in particular. So I dislike that too, even if it does lack the creepy marketing-department overtones of “Influencer”. Well. Brand Misbehaviour This is an increasingly common occurence...

Under The Influence – On PR Samples

God almighty, this post is a lot. I was supposed to write ONE blog post on this topic, but it turned into two, so the next one is coming after I post my highlights. The influencer biz is confusing, largely unregulated, and massive. And yeah, I’m using the term influencer even though I hate it. It’s what we have, even though it’s garbage. Please send your suggestions for a replacement...

Brands Gone Wild – When Beauty Brands Misbehave, How Do We Respond?

*header image – Truth Coming Out of Her Well to Shame Mankind by Jean-Léon Gérôme. There’s no shortage of drama in the beauty community. This we know to be true. However, most of the mess that garners attention is beef between vloggers or instagram models leaving their sponsorships undisclosed. What I see a lot of personally, though, is misbehaviour on the other end – the corporate end. Beauty brands stick...

HIGHLIGHTS #5 2017

It’s me, the queen of mysterious disappearances. I’m back! I’m medicated! I’m full of enthusiasm! Here are the latest highlights! As someone who gets very frustrated about the spread of straight up mythology as fact in the beauty world, this piece on the false history of beauty trickery was a boon. Arabelle Sicardi questions the idea that K-Beauty is nothing but a passing fad. How much are you really saving...