Tendency ; Sea Witch

This post contains affiliate links, marked with an asterisk. Header image by Solve Sundsbo. Trend analysis is one of my favourite pastimes, but sometimes I want to invent my own trend. I’m more or less desperate to launch Sea Witch into the 2018 mainstream. I’m seeing some sea witch vibes appear – not sure if it’s really happening or if I’m just seeing what I want to see – but...

Brands I’m dying to see in Sweden

I like to fantasize about being a buyer. While I have no clue about the intricacies of the profession, I like the idea of choosing special things for a living. Chic, cute, fabulous stuff that you can’t get just anywhere – I obsess over this on sleepless nights and literally keep a list of brands I need to see stocked in Stockholm stores. This all sounds pathological now that I’ve...