The beautiful world of empowertising

When’s the last time you heard the term “empowering” in a context that wasn’t completely ridiculous? Empowerment has gone from being a feminist concern to an advertising buzzword used to sell anything and everything to women. I’ve seen sexy lingerie, menstrual products, snacks and pussy highlighter all being sold as “empowering”. Clearly, this word means nothing of value anymore – it’s window dressing for a “woke” female consumer. You can...