Tendency: Cherry Bomb

Having been named the horniest fruit, the cherry certainly has some symbolic and stylistic clout. Its likeness goes in and out of style, whether that’s as colours, shapes or scents, and I say we’re in full throttle cherry mania right now. In fashion, patterns featuring this evocative stone fruit abound, and recently Man Repeller included a cherry-shaped hair clip (fusing two trends!) in their “nap kit” collab with Negative Underwear....

Tendency ; Zodiac Age

This is somewhat related to a post I wrote last fall, about the neo-occult or new age kind of vibes present in beauty and wellness right now – but this time, it’s more focused on astrology. It has escaped no-one that astrology is a huge trend – all of a sudden, terms like “ascendant” and “retrograde” have found their way into our everyday lives. It’s Leo season, and multiple planets...

Tendency ; Ancient Remedies

You may know I’m a bit of a geek about beauty history, so when brands create products inspired by the ancient world or 19th-century glamour, I’m thrilled to bits. There’s been a bit of an upswing for these types of products recently, but I’ll include some classics as well. Queen of Hungary’s Water You may recognize this from the ultra-luxury Queen of Hungary face mist by Omorovicza, but this concotion...

Tendency ; Branching Out

So here’s a trend that’s kind of getting on my nerves. Usually, I like to write about things that I find interesting or beautiful, and this development sure is interesting but god, it’s bothering me. Branching out. As in, beauty brands who specialize in one thing expanding to new products… sometimes it makes sense, and sometimes it’s eye roll-inducing. BeautyBlender Foundation Let’s just start with the most recent and possibly...

Tendency ; Sea Witch

This post contains affiliate links, marked with an asterisk. Header image by Solve Sundsbo. Trend analysis is one of my favourite pastimes, but sometimes I want to invent my own trend. I’m more or less desperate to launch Sea Witch into the 2018 mainstream. I’m seeing some sea witch vibes appear – not sure if it’s really happening or if I’m just seeing what I want to see – but...

Tendency ; Ray of Sunshine

*This post contains affiliate links* Yellow is happening whether you like it or not. It is the colour of so many good things – sunflowers, cute baby chicks, mustard (yum), egg yolks (yum!!), french fries (can you tell I’m hungry?) Beyoncé wore a mustard dress in the Hold Up video for Lemonade. Yellow eyeshadow has made appearances in several hyped-up palettes in the past year from brands like Natasha Denona, Anastasia...

Tendency ; Fleshtones

I find myself drawn to a certain colour palette this fall. Warm, fleshy colours – pinks and reds that look as if they’ve been matched to cuts of meat. They’re visceral, but strangely romantic at the same time. A little gross, but also kind of pretty. Still with me? Here’s a tendency – butcher shop colour schemes. I’d include colours like burgundy, fig, salmon, oxblood, and that ubiquitous “millenial pink” in...

Tendency ; Occult

A beauty trend that shows no sign of stopping is this kind of witchy, hippie, new age inspiration that’s given us a plethora of products with mysterious names and even more mysterious ingredient lists. Gemstones, herbs and oils feature in countless formulas. Part of me thinks this new age fad is a little corny, but my inner witch is doing cartwheels with glee. I was absolutely that weird girl in...

Tendency ; Art Supply

My obsession with starting blog post series strikes again. This time, I want to examine trends in beauty – past, present, and (hopefully) future. They can be trends in packaging design, colour choices, terminology… whatever seems interesting. For the first instalment, it’s more about packaging and format than anything else – beauty products that resemble art supplies. Historically, the 60s and 70s were filled with artsy cosmetic products like the famous...