The Beauty Critic

Category: packaging design

Highlights #5 2017

It’s me, the queen of mysterious disappearances. I’m back! I’m medicated! I’m full of enthusiasm! Here are the latest highlights! As someone who gets very frustrated about the spread of straight up mythology as fact in the beauty world, this piece on the false history of ...

How Important is Packaging?

Something you hear over and over again in beauty reviews are¬†comments on packaging – it’s often the first thing brought up by a reviewer. A lipstick bullet can be described as heavy, luxurious, or cheap and flimsy. That popular palette may be criticised for being too thick, or the ...