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Tragically, I return to blogging with a depressing topic. Today, one of my favourite skincare bloggers shared a link to an article on the launch of a new beauty startup called Petite ‘N Pretty. New brands launch all the time, but what makes this line different is the target audience: little girls ages 4 and up. I’ll be the first of admit that my initial response was terror. And it’s...
Something’s been gnawing at me. If you follow me on instagram you may have seen a couple long-winded, text-heavy story posts about straight women and their bizarre relationship to same-sex attraction. These thoughts have been brewing in the back of my mind – but what was the last drop? The Desi Perkins x Katy DeGroot collab with Dose of Colors. Let me preface this by saying that this is...
Being the age of the social media scandal, beauty brands have been severely scathed by all sorts of mishaps – from insulting customers directly, to racist ad campaigns, to spreading dubious political messages, many a brand has been blacklisted by the wider community of beauty consumers. Similarly, boycott movements like Cruelty Free and BDS (on which Naomi Klein has written extensively) are popular – many bloggers choose to display their alignment...
As the term “snapchat dysmorphia” enters our collective vocabulary, I think it’s time we talked about the way we look and the way we pretend to look on social media. Perfection hasn’t gone out of style, it’s become the bare minimum. As reports of patients asking for cosmetic procedures to make them look like retouched selfies (their own or celebrities’) accumulate, it seems that the digital images we create and...
I’ve been wanting to write about this for such a long time, but I find myself unable to organize my thoughts. It’s like I can’t combine my experiences as an LGBT person with beauty – which I think might be what the problem is all about. Whenever I talk about LGBT issues it tends to be broader, more political and more than anything, impersonal. I don’t talk about my own...
I recently asked my instagram followers about what they thought of hauls (side note : I realize I have a tendency to ask other people’s opinions before expressing my own. I don’t know if this makes me wishy-washy or if it means I don’t want to try to sway anyone else before they answer. I’m bringing this up with my therapist.) and noticed a rather interesting divide – a lot...
By now we’ve all read that piece on “the skincare con” on The Outline. Thankfully, Racked has focused on debunking many of the false claims of the piece , like the idea that evolution has fine-tuned our bodies to perfection and thus we don’t need skincare. And I can agree – we don’t need skincare, but that doesn’t mean we can’t prefer it. As Racked pointed out, there’s plenty of scientific...
*header image – Truth Coming Out of Her Well to Shame Mankind by Jean-Léon Gérôme. There’s no shortage of drama in the beauty community. This we know to be true. However, most of the mess that garners attention is beef between vloggers or instagram models leaving their sponsorships undisclosed. What I see a lot of personally, though, is misbehaviour on the other end – the corporate end. Beauty brands stick...
Ok y’all, it’s that time again. I’m getting on the soapbox, yelling indignantly et cetera. But can we talk about how so much of beauty has this unpleasantly infantilizing tone? Looking at a lot of beauty ads, there are strange references to girlhood and childishness. The unicorn trend is, I’d say, the most obvious illustration of this – unicorns may just be the ultimate symbol of female virginity, innocence, purity...
When’s the last time you heard the term “empowering” in a context that wasn’t completely ridiculous? Empowerment has gone from being a feminist concern to an advertising buzzword used to sell anything and everything to women. I’ve seen sexy lingerie, menstrual products, snacks and pussy highlighter all being sold as “empowering”. Clearly, this word means nothing of value anymore – it’s window dressing for a “woke” female consumer. You can...