Tendency ; Occult

A beauty trend that shows no sign of stopping is this kind of witchy, hippie, new age inspiration that’s given us a plethora of products with mysterious names and even more mysterious ingredient lists. Gemstones, herbs and oils feature in countless formulas. Part of me thinks this new age fad is a little corny, but my inner witch is doing cartwheels with glee. I was absolutely that weird girl in third grade who tried to be a witch.

While I’ve abandoned my dreams of becoming a priestess of darkness as a career, I have a soft spot for anything ooky spooky. A few summers back I took a class on the occult and esotericism in western culture and it only made me feel more enchanted with the mystic and magical.

me revealing myself as a servant of dark forces

This occult trend in beauty takes a few different directions – there’s the overt goth style of brands like Kat von D and Lunatick Cosmetic Labs, the downright hippie-pandering of Poppy & Someday’s cannabis-infused salves, dubious herbal “beauty supplements” from Moon Juice and the slightly more down-to-earth class of natural and organic beauty from Tata Harper and Shiva Rose.

I’ve selected a few products from brands I think are expressing this trend in an interesting way, whether by formula or packaging design. Obviously, no Gwyneth-style vagina eggs, though.

Buly 1803 Pommade Concreté Hand Cream
An auspicious toiletry brand with packaging that references victorian romanticism, ancient legends and medieval artwork, Buly sells everything from artisanal toothbrushes to plant oils in beautiful bottles. This hand cream makes me think of tarot cards or spell books. No self-respecting palm reader would read a dry hand, would they?

Rituel de Fille Ash & Ember Eye Soot
In my review of this brand’s créme pigment, I more or less proclaimed my love and devotion. At risk of sounding like a cult member, I do love their style! The occult theme is everywhere from the packaging design, promotional material and product ingredients – and it’s done very successfully without veering into irrelevant hippie territory. This cream eyeshadow is sold in a little jar that totally looks like something a witch would have in her pantry.

Kypris Moonlight Catalyst
Don’t ask me what this product actually is – moonlight catalyst?! It sounds like something Sailor Moon would use. (It’s actually a night serum.) Kypris is another of those ‘natural’ beauty brands, featuring products with cute plant illustrations on blue glass bottles. The product names all sound like something you’d mix up in a cauldron while cackling ominously, which is just the kind of aesthetic I’m into.

Catbird Tarot Deck Solid Perfume
Catbird is a jewellery store in Brooklyn, NYC that also stocks gifts like candles and nail polishes. Their own line of fragrance products have a vaguely witchy vibe (as does one of the jewellery brands they stock, Sofia Zakia – I’m obsessed with it!) with names like ‘Ghost Rose’ and ‘Tarot Deck’.

Herbivore Phoenix Face Oil
Another natural and handmade beauty brand that’s exploded in popularity is Herbivore, specializing in colourful skincare products in chic glass vials. This face oil is vibrant both in colour and name. Along with face oils, Herbivore stocks masks with crushed gemstones and plant extracts, pink bath salts and crystal face massagers.

What do you think of this trend?

11 thoughts on “Tendency ; Occult

  1. Gups

    “No self-respecting palm reader would read a dry hand, would they?”
    I love your writing!!
    The lil eye soot bottles are the cutest omg…


  2. Lina

    This trend/theme is definitely up my alley! I haven’t heard of any of these brands before, but I will definitely be checking some of them out right now (not that I need to buy more stuff but you know…).


  3. Laura

    Sadly, this is very much up my alley but all the brands that seem to cater to this kind of a style are pretty high-end. I do see A LOT of it on Etsy, but not from sellers that don’t also emblazon their products with the g slur….

    I feel like Tokyo Milk could also fall in this category but I haven’t had the opportunity to try anything from them.

    This also reminded me of how disappointed with D&G’s Tarot inspired perfume collection I was as a tiny teenager.


    1. Saffron

      does D&G ever NOT disappoint? tarot perfume has such POTENTIAL and yet. it is squandered. I agree tokyo milk fits… ive been wanting to try their products for a while but buying fragrances online is basically impossible.


  4. Kashayas

    Åh Rituel de Fille Ash & Ember Eye Soot ser fantastiskt fin ut. De här inlägget fick mig lite att tänka på Black Moon Cosmetics.


    1. Saffron

      Ja Black Moon är ju helt rätt för temat!!


  5. Nathalie Nieve

    This blog post is everything!! 🖤


    1. Saffron

      Thank you! It was a lot of fun to put together 🙂


  6. Mika

    I do love a bit of occult, happy to see the world of beauty packaging has caught up!


    1. Mika

      lmao the autofill of my blog address failed……


    2. Saffron

      Agree!!! I want more still!


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