Boy Brow comes in a very plain, simple plastic tube that is standard for this type of product. I was getting a little sick of brow pencils, and I am one of those people who likes brushing coloured mascara into my brows, a brush-in brow wax seemed just the ticket for me. It comes in three colours: blonde, brunette and black. I picked blonde, and found the colour very flattering with my ash-blonde hair  and pasty complexion. While the colour works for me, I would have preferred something a little more cool toned, like a taupe, but it’s not the end of the world.

The texture is waxy, not like a gel at all, and it adheres to and thickens hair very well. The instructions say to brush upward to coat each hair before brushing into shape, which is what I did – here the small brush gives you a lot of control, but I wouldn’t mind a bigger brush to be honest. I do my brows with a big mascara wand sometimes and it works wonderfully. Once I’m done, I still need to fill in a few of my gaps to make my brows look fuller, since the wax sticks to the hair and not skin – which is the point. The formula is also very flexible and doesn’t feel heavy or crunchy. It was also easy to remove both with an oil cleanser and a micellar water.

The result is a very natural brow look that I really like. If you’re into the super-sculpted instagram brow look, this is not the product for you. It wore very well on me, without smudging or shifting throughout the day and holding my brow hairs neatly in place. Glossier is really focused on the “natural” but polished look, and I think in that respect Boy Brow is a great success. I’m very pleased with the results, and would purchase again. However, it’s worth noting that there’s only around 3 grams of product in the tube – that works out to around $5.35 per gram. The Anastasia equivalent is $22 for 9g of product. That’s only $2.44 per gram, less than half the price of the Glossier product.

Price: $16
Size: 3.12g / 0.11oz
Pros: Excellent formula, User-friendly, Gives a natural look, Doesn’t get crunchy
Cons: Limited colour range, US only shipping, Tiny brush, Small amount of product for the price
Repurchase? Yes!